From Local Printer to Global Platform

Designing a new marketplace model to compete in the $34B commercial printing industry.

Responsibility

Lead Designer

Company

PRINTIVITY

What I Worked On

Contribution

UX Audit & Research Strategy Service Design Prototyping (v0/Cursor)

Challenges

SUPPLY SIDE

Demand Surges Broke The Supply Chain

Orders piled up, deadlines slipped, and customer satisfaction suffered. Expanding in-house was too slow and expensive, so I reimagined the operating model—building a network of print partners to scale capacity without adding infrastructure.

DEMAND SIDE

Demand Surges Broke The Supply Chain

Customers often compare prices, turnaround times, and delivery options across a dozen sites—each with different specs and limitations. Inspired by travel booking sites, I simplified the experience to bring customization, pricing, and delivery options into one single interface—making what was a previously complex order experience, completely effortless.

Solutions

Supply System Design

Building a Scalable System to Manage, Track, and Complete Orders

Most printers used pen and paper. My solution digitized the workflow and orchestrated logistics through dynamically routed jobs, order management, analytics, and last-mile courier integrations. This interface highlights revenue management for General Managers, and production data and logistics for Operators.

From previous work optimizing the internal production workflow, automating workflow increased machine throughput by 30%. Providing suppliers with this innovation enables more profitable businesses and more reason to adopt the platform model.

Building a Scalable System to Manage, Track, and Complete Orders

Built-In Demand Gen

Increasing Conversion Rates and AOVs With Quick, Simple Quotes

From previous work, I found that customers don’t want to fill out endless forms—they just want a rough estimate fast. I found that in the discovery-to-quote flow to interpret search intent and cut the quoting process from 21 steps to 3.

Instead of confusing dropdowns, customization options are now visual—helping customers instantly see the difference between finishes and add-ons. The result: faster decisions, higher confidence, and larger order values.

Increasing Conversion Rates and AOVs With Quick, Simple Quotes

AI Enabled

Using AI to Fix Common Errors, Cutting Down Processing Time From Days to Seconds

Preparing a file for print is hard. And customers don't know how to fix common errors like low resolution or adding bleeds.

Using AI, the system interprets uploaded file, fixes it, and displays a preview. What took several days and back-and-forth emails now takes seconds. Good for customers, and great for suppliers who don't have to run pre-press tasks.

Using AI to Fix Common Errors, Cutting Down Processing Time From Days to Seconds

Preparing a file for print is hard. And customers don't know how to fix common errors like low resolution or adding bleeds.

My Approach

Created a service design blueprint:
Mapped out the end-to-end flow and focused on key parts of the experience.

Used data to prioritize work:
Focused what drove the most revenue for consumers and efficiency for suppliers.

Leveraged a design system:
Used a React component library to speed up development.

Prototyped using code:
Built apps with Cursor, enabling faster development cycles.

Tested on real users:
Task flow analysis on real consumers and suppliers.

Handed off to developers:
Provided dev team with specs.

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