Strategist, builder, designer.

Every business has endless problems. Most are noise. A few unlock real growth.

I help teams find those few—by listening to customers, analyzing long-term trends, clarifying what matters, and building systems that make growth repeatable.

I think like a strategist, design like a maker, and ship like a product manager.

I’ve grown an ecommerce startup from $0.5 to $16M a year, unlocked $14M in ARR for a data platform entering a new market, and designed growth experiments for an commerce platform adding +$11M in annual sales.

Now, I’m focused on designing systems that help ambitious businesses capture market share—through sharper strategy, tasteful design, and faster execution.